The Atlanta Braves and Comcast today announced a partnership to create the most technologically advanced stadium and mixed-used development in the U.S.
SunTrust Park A Unique Technological Opportunity
Comcast has agreed to a multi-year technology partnership to provide a all-fiber network and multi-terabit capabilities to the Atlanta Braves new ballpark, SunTrust Park. The blazing internet speeds will be available throughout the new development on game days.
The Braves, currently have a partnership with AT&T to provide free Wi-Fi at Turner Field. In fact, last season the Wi-Fi capabilities were expanded at Turner Field. The free Wi-Fi has worked well on a limited-basis at Turner Field. However, on busy games it’s nearly impossible to establish a reliable connection. Therefore, it was reassuring to learn that Comcast CEO Brian L. Roberts suggest that Braves fans will be able to stream live videos at ballgames.
Last week, the Atlanta baseball club partnered with Delta to create a brand new SKY360Club at SunTrust Park. So another partnership to expand the SunTrust Park blueprint should not come as a surprise. The state of the art complex is scheduled to be open for the 2017 Braves season.
Partnerships that improve the stadium’s atmosphere should make the stadium more compelling to visit. As a result, these unique features may increase Braves tickets sales in the new ballpark.
A Deeper Look at SunTrust Park and Comcast Partnership
In addition to providing the new Braves stadium with the most robust internet in professional sports, Comcast will also build a nine-story office tower to accommodate more than 1,000 Comcast employees.
The mass-media and networking company will provide video, voice, and internet to the 60-acre property. According to Comcast, “The Comcast network will include two datacenters, each with 10,000 fiber connections that are backed by dual 400 Megawatt generators to ensure full redundancy.”
Since Comcast is based in Philadelphia, the partnership may surprise local networking companies like AT&T. However, Brian L. Roberts has a strong relationship with Atlanta Braves Chairman and CEO Terry McGruik. McGruik was previously the CEO at TBS where he worked with Comcast to help revolutionize the cable industry. Furthermore, Roberts served on the baseball club’s board in the 90s.
Quick Facts of the Partnership:
- Multi-terabit network capabilities through the area
- 700+ Wi-Fi access pointed through the 60-acre complex
- More Internet per bandwidth than any mixed-use community in the U.S
- Build a nine-level office building in the 60-acre complex
- Provide Braves fans with super fast free game day internet