Often times, the price that you pay to buy tickets is different than the price printed on the seats. The secondary ticket market is setup to allow fans and brokers to resell tickets to other consumers. Therefore, tickets may be sold above or below the face value printed on the stubs.
The easiest explanation relates to sports. Fans pay a premium to buy season-tickets. For example, Atlanta Braves season-ticket plans for Henry Aaron seats start at $3,211. However, the lower row seats in exclusive sections (such as Heny Aaron seats) are usually reserved by season-ticket holders. So the only way to grab some of the best seats available to sporting venues is through the secondary ticket market on web sites like Front Row Seats.
The price of tickets is often determined by supply and demand from the market. However, dynamic pricing plays a key part in determining the starting price to different games.
Brokers receive a bad reputation that they a scamming consumers. That is not true. If you think about it, a ticket broker is not that different from a grocery store. They’re reselling product purchased from distributors. Just as ticket brokers offer tickets, convenience stores buy food from their distributors and then markup the price to consumers. Sometimes, when food is not moving, they sell the food below cost. Sound familiar? It should.
If you think you’re paying too much for tickets, take a moment to compare our seats to the box office and other sites. Often times, we have less expensive prices on tickets. Keep in mind, the price of the event is dictated by popularity.